Miss America Returns to Atlantic City
Officials are hoping that the return of the Miss America pageant will help revive the city’s tourism industry.
The Miss America pageant is returning to Atlantic City this week and state officials are hoping that it will help revive the city’s struggling tourist industry.
The state managed to bring the pageant back from Las Vegas by offering it a package including hundreds of free and discounted hotel rooms, free use of Boardwalk Hall and over $7 million in state and county money to help pay production costs.
John Palmieri, the executive director of the Casino Reinvestment Development Authority, expects that the investment will pay off.
“We’ve concluded, based on the consulting study that was prepared, that we’ll see about 30 to 35 million dollars in economic impact. About $15 million in direct spending and another $15 to $20 million has to do with other auxiliary types of things, from vending services to other support type of activities that provide employment for people.”
The contract will see Miss America return to Atlantic City for the next three years. As part of the contract the winner of the pageant will serve as spokeswoman for the resort, make promotional appearances and mention Atlantic City in press interviews.