Atlantic City’s Revel Casino Closes Poker Room
Revel Casino in Atlantic City has said that it will be closing its live poker room this month as part of an attempt to improve overall performance.
In a press release Revel Casino said, “After careful consideration and in an effort to further improve the overall operating performance of Revel Casino Hotel, management has made the decision to close our poker room operations effective August 2013.”
Since its launch in April last year Revel Casino has had a number of problems. In order to attract more gamblers it offered a series of promotions including offering cash back on slots losses. It has also recently launched a marketing initiative called “Gamblers Wanted” however, it is now sure to lose its poker customer base.
The poker room was launched a year ago in an attempt to compete with Borgata. The room was designed to attract casino players as they left the casino gambling hall. However, despite being the fourth biggest live poker room in Atlantic City the room failed to pull in much revenue. Its 37 tables generated just $90,888 in June while the Borgata’s 80 room table generated $1.8 million.