Fantastic Summer Promotions in Atlantic City
Atlantic City casinos are launching a fantastic range of promotions to attract gamblers throughout the summer. In place of the traditional car giveaways, cheap buffets and slot bonuses are new mega-sweepstakes with millions of dollars in prizes up for grabs.
Wayne Schaffel, a casino analyst and public relations consultant, says that the huge giveaways are a result of how desperate the casinos have become in a struggling market. The hope is that the massive promotions will attract back gamblers that haven’t visited the city in a few years.
There is a million-dollar sweepstakes at the Caesars Entertainment casinos, a “Christmas in July” shopping spree at Trump Taj Mahal Casino Resort and a “$1 million grand prize tropical treasure game” at Resorts Casino Hotel.
The Atlantic Club Casino Hotel is running a promotion that allows customers to use their comp dollars to buy things at local businesses. The casino’s spokeswoman Cathleen Kiernan said, “Atlantic Club’s Club Local program is the only player rewards program in Atlantic City that provides players with the ability to use their comp rewards at local businesses, restaurants and retailers throughout the region every day, every week, all year long, and they don’t expire.”