Atlantic City to Shift Focus from Gambling
Over the last few years the gambling industry in Atlantic City has been in decline due to competition from neighbouring states. Between 2006 and 2012 casino revenues fell by over 41%.
Figures released last month by the Division of Gaming Enforcement showed that the 12 casinos in Atlantic City collected $228.5 million in gaming revenues, a fall of 12.1% from a year ago.
Caesars Atlantic City General Manager Kevin Ortzman says, “We have to do what Vegas did in the ‘90s and that’s reinvent ourselves as a resort destination.
We need to highlight our nightlife, our restaurants, the beach and the boardwalk. We’re more than just gaming.”
The Atlantic City Alliance is charged with marketing the casino industry. Last year it ran an advertising campaign, “Do AC”, which didn’t mention gambling at all and this year’s just has a few casino shots.
The president of the Alliance, Elizabeth Cartmell, said “Our goal is to go back to our roots and focus on Atlantic City as a tourist destination. We need to point out the diversity of offerings and mix of activities we have in this market.”
Over the coming years, if all goes to plan, the public will begin to think of Atlantic City as far more than just a gambling resort.