MGM to Build Las Vegas Park and Promenade
Las Vegas is trying to change its reputation of being a shut-in. Last week MGM Resort announced that it will be spending $100 million on building a park and public promenade outside of its two casinos, New York-New York and Monte Carlo.
The project goes against casinos’ long-held strategy of keeping people inside, losing track of time and spending money.
The CEO of MGM, Jim Murren, said, “It’s what customers were really excited about in the ’80s and ’90s — the convenience of being in a single environment when you could sample so many different kinds of entertainment. Tomorrow’s consumer doesn’t want that limitation. They are far more spontaneous.”
As a result MGM is building the plaza featuring trees, benches, food trucks and shops, it is expected that construction will be complete by the end of 2014. Visitors will be able to enjoy a replica of the Brooklyn Bridge, a beer garden and multiple food stands.
Murren says that he expects to see other casinos pursuing this strategy as they attempt to attract a new kind of patron. He believes Las Vegas has become “a place where people may go on vacation and not gamble at all.”