Do AC Advertising Campaign Ready to Launch
Recently Atlantic City tourism officials commissioned a survey of potential vacationers. The survey found that 85% thought the place was “a great place for a quick, spontaneous getaway” but only 21% considered the city a “very clean place to visit.”
In response Atlantic City tourism officials are launching a $20 million ad campaign to try and attract more visitors. The campaign, “Do AC”, is meant to encourage people to visit quickly. Most of the adverts close with a specific event on a specific date.
Over the last two years the city has worked hard to clean itself up, there are more litter pickups, pavements are cleaned more regularly and 990 seagull-proof rubbish bins on the Boardwalk.
The advertising campaign has a $30 million budget to try and reverse the gambling resort’s fortunes.
In 2006 casino revenues were at $5.2 billion, however, by last year they had fallen to just over $3 billion.
The campaign is also including a mobile “Do AC Roadshow” in the northeast. It will probably see semi-trailers brought to public places to promote the city. The trailers will include interactive features and gifts and prizes will also be handed out.