Atlantic City Casino See 10.5% Revenue Fall in March
Atlantic City’s 12 gambling houses saw casino revenue drop by 10.5% in March compared to last year. Last month the casinos took in $238.5 million of which almost $173 million came from slow machines, 10% less than last year, and $65.6 million came from table games, down by almost 13% from last year.
Only one casino saw an increase in revenue, the Atlantic Club was up by almost 33% to $12.6 million. The casino is being purchased by PokerStars and has seen revenues steadily increase over the past few months. The casino has been trying to attract low-rollers and those seeking affordable food, drink and table games and clearly the strategy has been working.
The Trump Plaza Hotel Casino saw the biggest fall in revenues; it was down almost 31% to $6.8 million. The Showboat Casino Hotel fell 24.3% to $16.8 million while Caesars Atlantic City was down 22.8% to $24.1 million.
One of the reasons that the overall slot machine revenue fell was due to a 20% decline in the amount of promotional credits that customers bet last month compared to the same period in 2012. During the first three months of this year $656 million was won from gamblers by Atlantic City casinos, a 12% drop from last year.