Zynga Applies for Las Vegas Gambling License
It has been reported that social gaming company Zynga is hoping to open a gambling business in Las Vegas.
The company has made a preliminary application to the Nevada Gaming Control Board which would allow it to run real money gambling in the state.
This is an important move for Zynga if they hope to become a fully fledged gambling business.
At present most of its games allow users to buy “credits”, however, this move would allow them to develop beyond that.
It is thought that the application will take about 18 months to be fully processed.
Barry Cottle, Zynga’s Chief Revenue Officer said that the application “continues our strategic effort to enter the regulated RMG (real money gaming) markets in a prudent way”.
He went on to say that if legislation is passed then the broader US market is an opportunity on the horizon and they are “preparing for a regulated market.”
Zynga’s application comes as the company tries to find more ways for raising revenue as the market for its games continues to shrink. Farmville was once one of the most popular games on Facebook but its popularity has plummeted and the company hasn’t yet managed to replicate its success.