New Autumn Advertising Campaign for Atlantic City
With the change in season comes a change in the Atlantic City advertising campaign, now visitors are being urged to “Do Change” throughout the autumn.
The new stage of the $20 million advertising campaign began this week with TV, radio, print and online advertising that will run until December.
The Atlantic City Alliance said that the television advert will run at least 1,300 times in New York, Philadelphia and Baltimore. There will also be 3,500 radio adverts across 33 stations.
The new adverts are designed to emphasise things to do in Atlantic City such as indoor pools, spas, rooftop bars with fire pits and shopping. The latest adverts are designed to highlight non-gambling attractions to try and broaden the resort’s clientele.
Last week Jeff Guaracino, Atlantic City Alliance’s chief strategy and communications officer, said that the new adverts are starting to improve perceptions of the resort and bring more people in.
The state has created a tourism district which includes the casinos, downtown shopping districts, the beach and the former Bader Field airport. There is focus on safety, cleanliness and redevelopment efforts within the district.
At the same time officials in northern New Jersey are pushing for casino gambling at the state’s four horse tracks.