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Atlantic City Begins to See Fruits of Improvement Efforts

According to New Jersey officials the range of efforts to improve Atlantic City is beginning to have an effect.

According to New Jersey officials the range of efforts to improve Atlantic City is beginning to have an effect.

These efforts have ranged from private investment in non-casino attractions to a $20 million advertising campaign aimed to change negative perceptions about the gambling resort.

At an Assembly panel hearing last week speakers said that efforts to improve public safety, cleanliness and economic development are proving successful.

Three months after the “Do AC” advertising campaign was launched, research shows that people in New York and Baltimore have better perceptions of Atlantic City.

New investment in the city has led to a new Bass Pro Shops outlet which has just been approved.

A new parking garage has recently been opened in the mall area and several million dollars have been spent on equipment for a light and sound show at Boardwalk Hall with plans to rent vacant lots for community arts projects.

Throughout the Boardwalk and Atlantic Avenue areas tourism district employees can be found cleaning the streets and helping out lost tourists. There is also a new joint marketing effort being run by the region’s golf courses as they attempt to compete with better known golf markets.

In these tough economic times the future of Atlantic City is particularly dependent on the success of these ventures.

OCA News Editor

Jenny McKinnley is OCA’s financial correspondent. After spending years on the trading floor in both NY and London, she offers insight from the inside out on world financial news and events.

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