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Online Casino Gambling Adapts to Global Reality

The online casino industry is crossing borders and spreading all across the world. This much is obvious. Online casino sites have recently been translated into many languages, and the customer service personnel speak a variety of languages as well, to better serve the international gambling community. The games selection at the online casino sites too has seen new additions that cater specific tastes and preferences popular among certain gambling communities at different places around the globe. These are only a few examples of the internationalization of online casino sites.

What motivates this spread across the world? Why now, why at all? Online casino sites have focused, since their inception, on the US market. There, the big dollars awaited the gabling operators and the Internet infrastructure was most widely available. But the situation in the US is now different, and the ban on online casinos, known as UIGEA, has changed the rules and made operating in the country much more difficult, if at all legal. Therefore, the online casino world had to look elsewhere to run its operations.

And it’s a good thing they have. It is hard to imagine now what took online casino operators so long to target the international community. There is money to be made almost everywhere, with strong, modern and emerging economies in Europe, Asia and elsewhere. There has also been broad Internet connection and openness to the Internet for years now, once again in Europe but in China as well, as in other countries. The ban in essence served as a catalyst for obvious developments, such that were in the coming hence for business reasons and for the demand that has risen around the world. The following steps – having the online casino sites speak the various languages, accepting different currencies and designing geographically-specific games are all small obstacles for the experienced and hungry industry.

OCA News Editor

Jenny McKinnley is OCA’s financial correspondent. After spending years on the trading floor in both NY and London, she offers insight from the inside out on world financial news and events.

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