Online Casino Advertising Increases in UK
Several recent sponsorship deals featuring online casino operators have prompted a statement from the United Kingdom’s Department of Culture, Media and Sport expressing concern about the increased publicity online casino firms are receiving. The statement followed a sponsorship deal announced this week between Aston Villa and online casino firm 32 Red. Another high profile sponsorship deal between Mansion Casinos and Manchester United, which has since failed to materialize, has also been a cause of concern in government circles.
The rush of online casino advertising is not restricted to football sponsorship. Online casino firm 888 has benefited greatly from a major sponsorship deal signed last year with the World Snooker Championship. Add this to the online casino firm’s already successful sponsorship of football team Middlesborough and 888 is fast becoming a household name in Britain.
Under the Gambling Act 2005, all online casino operators based in countries not approved by the UK government will be barred from advertising to UK casino players when the Act is fully implemented by 2007. The one exception to this rule is Gibraltar, where prominent online casino firms such as Party Gaming, 32 Red and 888 are based. The fact that these gaming firms will enjoy full legal privileges in the UK continues to worry advertising regulators.