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Online Casino Launches Asian Operations

British-owned online casino group Victor Chandler has delved into the emerging Asian market with a new site targeting Asian sports betting fans. Offered in Chinese, the site features online casino poker and other games, as well as a range of events for sports betting. The new site, named VC Bet, is powered by Macom and is the first effort by a British firm to offer Chinese online casino fans their own dedicated gambling experience.

Among the benefits associated with offering online casino services to Chinese casino players is the high revenue the firm’s sports betting interests are expected to generate. Betting on football events is becoming increasingly popular in China, according to Victor Chandler’s operations director, Ian Dunning. Online casino baccarat, another popular Chinese pastime, is also being offered at Victor Chandler’s site using a live dealer. This version of the game is thought to be preferred by Chinese online casino fans over the standard random number generator games.

Dunning has predicted the online casino firm’s success in Asia will be based on the fact that Chinese developers worked intensely on the site to make it culturally specific and appropriate for Chinese online casino fans. The site also allows for bets to be placed directly from the home page, which has proved a popular feature in the past among Asian audiences.

OCA News Editor

Jenny McKinnley is OCA’s financial correspondent. After spending years on the trading floor in both NY and London, she offers insight from the inside out on world financial news and events.