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The Effect of Unconventional Casino Ads

When it comes to the world of online casinos, there are online gambling companies that know what they are doing and are pragmatic and then there are online gambling companies that are reckless and brazen in their marketing and give off an impression that they cannot be trusted. When it comes down to gamblers themselves making a decision over which online casino site they are going to sign up with and wager at, they are generally going to pick the former over the latter. So why is it that online casino companies like Golden Palace can buy the sort of souvenirs they buy and still somehow retain the trust of gamblers?

“They survive because they are really sort of harmless,” says one online casino analyst. “They aren’t hurting anyone when they buy weird items like a grilled cheese sandwich that supposedly has an image of the Virgin Mary on it, or when they buy a kidney stone from William Shatner. It’s cheaper publicity than they would get if they went with a professional ad agency. People might pay more attention to a woman flashing her breasts who did so for $10 with ‘Golden Palace’ temporarily tattooed on them than they would if millions or hundreds of thousands of dollars were spent on an ad campaign that was shown to only have a nominal level of success.”

So will online casinos continue to advertise in unconventional ways? “Undoubtedly,” says the analyst. “The only problem is that ad agencies might sense that online casinos are trying to go around them and effectively lobby against the somewhat ‘ballsy’ methods that offend some and make others just laugh.” The analyst has a point, and not only because of that but because as more and more online casino sites see that the unconventional ad methods work, more and more will engage in it and the uniqueness of the advertising ploy will get lost in the sort of “sheep mentality” that seems to say to online gamblers “We’re all the same.”

OCA News Editor

Jenny McKinnley is OCA’s financial correspondent. After spending years on the trading floor in both NY and London, she offers insight from the inside out on world financial news and events.