888 Looks Forward to Launching in US Market
888 is expecting to launch online poker in Nevada this summer and should start to see the full effects of more open U.S. markets from 2015.
888 received its Nevada gaming license last month and it is hoping to receive a New Jersey license in the near future. CEO Brian Mattingley said, “In Nevada we are awaiting final sign-off by the gaming control board on our software.”
Mattingley is optimistic that New Jersey will allow both online casino games and poker, unlike Nevada which is limited to poker. Mattingley went on to say “I imagine we will start to see some really influential numbers to our business from 2015.” He added that next year 888 will start spending a lot on marketing as the company tries to establish itself in the United States.
In the first three months of this year the company enjoyed strong performance in Spain and Italy which resulted in a 9% rise in revenues to $103 million. Business in Italy was boosted after the government began allowing companies to offer online slot machines. The chance of a return to the US market has helped double 888’s share price since the middle of last year and the company is now worth almost $915 million.