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Political Ads Invade Video Games

Think you can hide from the 2012 political ads by playing video games? Think again.

Starting today, the Obama campaign will be running ads on a number of Electronic Arts video games.

Starting today, the Obama campaign will be running ads on a number of Electronic Arts video games. EA just released Madden NFL 13 is included in the mix.

The ads will focus on the swing states that determine US elections. These states include Ohio, Nevada, Colorado, Iowa, New Hampshire, Florida and Virginia.

The Obama team knows their video games – they’re even going after players of casual games like EA’s Pogo.com as well as mobile games such as Battleship, Scrabble and Tetris.

In the 2008 election, the Obama campaign ran ads on Need For Speed and Burnout Paradise.

EA likes the idea so much that they ran a series of surveys in 2008 to gauge player response. As it turns out, gamers were 120 percent more likely to feel positively about the candidate and 50 percent more likely to consider voting for him after seeing the in-game ads.

Dave Madden, an EA media official, was quoted as saying, “It was made clear in the last election that reaching consumers through video games makes a significant impact, so it’s no surprise to see this tactic used once again in such a competitive election.”

While I love the idea of EA selling ads to both sides, I hope political ads don’t invade Azeroth (Warcraft). If they do, here’s my vote for a Warcraft political ad:

“Now that you’ve killed the last boss, consider voting for the Big Boss!”

OCA News Editor

With a background in game development spanning 8 years, Sam Peterson is OCA’s leading authority in the world of online gaming. His focuses include new releases and gaming providers.

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