Online Casinos Seek New Markets Outside U.S.
While many fans of online casinos are hoping the U.S. government follows the lead of the United Kingdom and accepts that online gambling is here to stay, some online casinos are seeking to reduce their dependence on U.S. gamblers in case of further U.S. legislation. Currently over 80 percent of poker revenue at online casinos is generated from U.S. casino players and many believe this statistic sets a dangerous trend.
PartyGaming’s Richard Segal is one casino boss determined not to rely too heavily on American fans of online casinos. Segal cited expansion into emerging and current markets as a high priority for the online poker company. Currently a staggering 80 percent of revenue from the firm’s online casinos is derived from the United States. Concerned with ongoing legal issues and rumors of possibly further anti-gambling legislation in the U.S., Segal announced that PartyGaming plans to offer poker and other popular games found at online casinos to casino fans in six new countries in a variety of languages.
Virgin boss Richard Branson has taken a more extreme approach and decided to suspend any business dealings with U.S. casino players until the U.S. government is forthcoming with positive legislation toward online casinos. The new Virgin Games site will target poker fans in Europe and the United Kingdom and will feature functionality that bans American fans of online casinos from participating. Branson has ventured that in the future this policy may well be addressed but in the meantime, there is more than enough poker action in Virgin’s local market to generate substantial revenue.