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Taking Stock of the Online Casino Industry

Online casinos enthusiasts are wondering out loud these days where has Golden Palace gone? Earlier this year, the web pages of many an online casino news site were filled almost weekly with yet another wacky, disturbing, gross or indecent marketing trick from the online casino giant. Tattoos on pregnant bellies, foreheads, arms, legs; women running through sporting events flashing the crowd and cameras with the Golden Palace logo on the breasts, and many others. But lately, for the last month or so, there has been very little action visible from Golden Palace. Is this the calm before the storm, or has Golden Palace Online Casino finally bought one too many Virgin Mary-image-on-toast products in an attempt to distinguish itself from the rest of the online gambling crowd?

It bears thinking about, because we are on the cusp of a great debate: What is it exactly that makes an online casino successful? What should it be that makes an online casino successful? Does it match up with what we now think of online gambling company success to be? Should it be the quality of the remote gambling experience, or the ability to advertise using tactics on the fringe of market acceptability? Is it the software, or the price of shares on a stock exchange?

These are not light questions. They are serious questions about a serious industry that is maturing at a rate compared to other industries that had to wait for the technology of today to evolve from what it once was can only envy. Online casino companies tend to think of themselves as invulnerable to the problems of other industries, but they are mistaken. It is incumbent on the online gambling industry to take a serious, hard look at itself in the quest not only to mature as companies but in order to win the trust of governments that may appear to be weaker when it comes to the ability to shut them down than they actually are.

OCA News Editor

With a background in game development spanning 8 years, Sam Peterson is OCA’s leading authority in the world of online gaming. His focuses include new releases and gaming providers.