The Latest Mobile Gambling Partnerships
There have been a few important partnerships formed recently in the world of mobile gambling.
To start with online casino software developer iSoftBet has signed a deal with Optimove, a retention automation platform which implements a systematic approach to running, measuring and optimizing customer marketing campaigns.
Optimove’s technology is capable of predicting how a customer will react to marketing campaigns in order to improve the targeting of adverts.
iSoftBet’s Sales Manager, Luci Apostolou, said, “iSoftBet platform operators will get great value from using Optimove’s retention software.
We have seen terrific results from operators who have already implemented this solution and we are looking forward to seeing similar results on the rest of the iSoftBet platform.”
Another significant deal has been signed between sports betting operator Cantor Gaming and Las Vegas’ Bally Technologies. The companies will be combining their award winning technologies in order to provide entertainment to a wider consumer base. Bally’s Vice-President of Business Development John Connelly said that the deal will mean a “great new offering for our customers, especially with football season underway.”