Joingo Partners with Williams Interactive to Offer New Mobile Gaming Platform
Joingo, the mobile and social technology company, has announced an agreement with Williams Interactive which will provide a new B2B mobile marketing and gaming platform to the casino industry.
The new partnership will allow Williams Interactive to integrate advanced social features into its casinos
The agreement will see Joingo supply the infrastructure powering the mobile capabilities for Wiliams’ Play4Fun Network. The network is an interactive platform which combines free play gaming with marketing capabilities which enable casino operators to build an online player community.
The network can be integrated with any player loyalty systems and it can be integrated with casinos’ websites to offer play for fun slots, player messaging and social features.
Joingo’s CEO, Steve Boyle, said “Joingo is pleased to be supplying the infrastructure that will power Williams Interactive’s mobile capabilities. Our two companies share a common objective – to provide cutting edge solutions that drive our customers’ growth. Together, we will equip casino properties with the powerful platform that they’ll need to keep pace with the changing landscape of gaming today.”
The CEO of Williams Interactive, Orrin J. Edidin, said that the agreement will allow Williams Interactive to offer casino operators “the capabilities and benefits from one of the world’s most impressive mobile marketing platforms, significantly enhancing their ability to benefit from the convergence between land-based and online gaming.”
