IGT to Launch DoubleDown Casino on PlayPhone
International Game Technology’s (IGT) DoubleDown Casino, will soon be available on PlayPhone’s mobile social gaming network.
The Vice President of global marketing for IGT, John Clelland, said, “Success in today’s mobile gaming environment is about pairing explosive content with an irresistible community of other players.”
Clelland went on to explain that IGT is looking for the “widest possible distribution and the easiest-to-use technology to attract and retain customers.”
Clelland said that IGT believes that PlayPhone’s carrier relationships, “world-class social features and direct carrier payments” will result in millions of new customers who want to “experience the best Vegas casino environment outside the Strip.”
DoubleDown Casino, which is available on Facebook and mobile devices, currently has over 30 different slot games such as Cleopatra, Wolf Run and Siberian Strom on offer as well as multi-player poker and bingo.
The CMO for PlayPhone, Anders Evju, said that “PlayPhone is excited to partner with DoubleDown Casino to bring their immensely popular social casino games to our worldwide mobile gaming network. The deal also helps us fulfill our commitment to carriers and other developers – by bringing back revenue carriers have lost to app stores and by multiplying and enriching the number of unique opportunities for the system to cross-promote individual games.”