DeNA Sees Huge Rise in Revenue to Become Mobile Gaming Giant
Japan’s mobile social gaming network, DeNA, has reported revenue of $627 million for the quarter ending September 20th.
This is a massive increase of 45% from a year ago; there was also an increase in operating income which rose 38% to $254 million.
These figures show how much DeNa has grown as the platform allows developers to reach huge numbers of gamers in Japan.
If they manage to continue this trend then DeNA will soon be overshadowing all other mobile game developers. However, it remains to be seen how successful the network will be internationally.
The consumption of the network’s virtual money, Moba-coin, also hit a record and brought in $700 million from the company’s domestic Mobage network in Japan.
At present business outside of Japan isn’t huge, coin consumption rose to $30 million. The domestic growth has been put down to strong marketing, a lot of new content and events which keep players active.
The company’s CEO, Isao Moriyasu, said that in the “second quarter, we continued to see steady growth internationally, as well as in Japan.”
He went on to say that they must now focus on “expanding our audience and delighting our customers with exciting games that will keep them engaged.”