New Kids Tablet from Toys R Us
Last week Toys R Us announced plans to launch its own tablet computer for children called the Tabeo.
They will be releasing the Tabeo in time for the holiday season which often accounts for up to 40% of retailers’ annual sales.
The 7” touchscreen tablet has 50 preinstalled apps including games like Angry Birds and Fruit Ninja as well as a book app called istorybooks.
The Tabeo will cost $149.9, comes with WiFi and runs an Android operating system.
The Tabeo is the store’s first branded tablet, it will face competition from LeapFrog Enterprises’ LeapPad and VTech’s InnoTab.
The popularity of children’s tablets has been steadily growing; there are a number of other children’s tablets on the market such as the Kurio Kids Tablet and the Meep Kids Tablet, both of which cost the same as the Tabeo.
According to Sean McGowan, an analyst at Neeham & Co., it is hard to say how well the tablet will do since the market is very new, however, the LeapPad did prove very popular last holiday season.
McGowan said that the Tabeo has to ensure that it doesn’t fall into the trap of being “not quite cool enough to get people to spend the money, but not cheap enough to be an impulse purchase.”