Tim Cook Shines with iPhone 5 Rollout
He’s no Steve Jobs and maybe that’s a good thing. The iPhone 5 debut is Tim Cook’s first and best chance to show Wall Street what he’s made of.
Only a few days after the iPhone 5 debut, it looks like Cook is made of the right stuff. For starters, he has changed Apple’s relationship with investors from top to bottom.
While Steve Jobs avoided them, Tim Cook has embraced investors – even surprising a visiting group by joining a meeting and sitting quietly in the back.
Eventually Cook went to the podium and spoke, impressing everyone in the room with his quiet, sharp confidence.
And then there’s Cook’s attitude towards the hardworking people who toil at factories.
In January, the New York Times wrote a critical piece on the Foxconn factory in China, where many Apple products are made. Not only did Cook visit, he “hung out” a bit with the workers, even letting them take his picture.
One can surmise that Cook knows the price of milk and eggs better than his predecessor.
Finally, Apple’s dividend is a nice way to attract retail investors. With all due respect for Jobs, it’s hard to imagine the aloof one chatting with Chinese workers, meeting investors and initiating a dividend.
On the day Steve Jobs resigned, Apple’s stock was trading at $374 a share. Today, it hovers at $700 and most analysts expect the iPhone 5 sales to shoot it up even higher.
There’s even talk of “when will Apple be worth $1 trillion?”
A mature human touch may not create new gadgets, but it can sure inspire and help to maximize profits.