Over 45 Billion Apps Downloaded This Year
The research group Gartner has published data which shows that smartphone users will double twice the number of apps this year as they did in 2011.
The research shows that over 45 billion apps will be downloaded this year most of them developed by Apple, Google or Microsoft. Apple dominates the app market and Gartner expects about 21 billion apps to be downloaded from the Apple App Store this year.
The research also thinks that there will be more competition from Amazon and Facebook over the coming year. Gartner’s research director Sandy Shen said that Amazon will appeal “to users with its strong brand, global presence and a good selection of high-quality content” and that Facebook’s new App Centre will “become a powerful competitor due to its strong brand and leading position in social networking”.
The report also showed that users prefer free apps as nearly 90% of apps downloaded over the last year were free. By 2016 Gartner predicts that there will be over 300 billion apps downloaded each year but only 7% of them will be paid apps.
Even those who choose to pay for apps still prefer the cheaper ones, 87.5% of paid app downloads this year cost less than $2.99.