Ads Opt-Out For Kindle Fire HD
Earlier this month Amazon launched the Kindle Fire to a mixture of both good and bad publicity. Customers’ concerns were raised when it was revealed that the device didn’t have FCC approval for sale but people were pleased to hear that Amazon has reversed the policy on the forced ads feature on the HD integrated lock screen.
Amazon has confirmed that users can now opt-out of onscreen ads for a $15 payment. A company spokesperson said that “with Kindle Fire HD there will be a special offers opt-out option for $15” they went on to say that they’re “happy to offer customers the choice.”
Putting the ads aside, the device’s HD screen has been receiving a lot of praise. The large model is 8.9” and makes buying movies and TV shows from Amazon far more appealing. While the screens have nowhere near the same resolution as those on the iPad, they are a huge step forward for Amazon. Furthermore given the price gap of $300 between the Kindle and iPad the difference becomes entirely acceptable.
Overall it looks to be a great improvement on the previous model and with great content and an affordable price it’s sure to be a best seller.