Sky Bet Set To Become Authorised Betting Partner to Racetracks
Sky Bet is expected to announce that it has become the latest bookmaker to be given Authorised Betting Partner status at UK racetracks.
The bookmaker will join others such as Betfair, bet365 and BetVictor in accepting terms that will allow various benefits chief among which is the ability to sponsor races at many British tracks. Furthermore, the deal will mean that the planned radio station Talk Sport 2 will be able to launch as planned at the Cheltenham Festival.
Sky Bet is the bookmaker sponsor of the station which is planning to broadcast its first shows from the racecourse. If Sky Bet were not given ABP status then the planned launch would not be allowed as Cheltenham is one of the courses that are not giving permission for on-course broadcasting rights to non-ABP backed shows.