Bwin.Party Signs Sponsorship Deal with Juventus F.C.
The online gambling operator Bwin.party has signed a three year digital sponsorship deal with the Italian football league team Juventus F.G.
Over the years Bwin has targeted a number of top EU football clubs and has sponsorship deals with a number of other leading teams including Manchester United, Real Madrid and Bayern Munich. There is currently speculation that the company is seeking further connections with more teams across Western and Eastern Europe.
Bwin is hoping the sponsorship deals will increase its exposure to European gamblers. The major football teams such as Juventus are watched by millions of fans on an almost weekly basis, playing in both Italy’s Serie A and the UEFA Champions League.
Bwin.party CEO Norbert Teufelberger said, “We are proud to be partnering with Juventus, one of the world’s most successful and renowned clubs. Working with the greatest names in football is all part of our strategy to offer customers a premium gaming experience with great and unique content.”
The CEO of Juventus, Giuseppe Marotta, was also very happy, “This new partnership is a part of the internationalisation strategy that Juventus started. Being together with other top football teams in Europe makes us very proud and encourages us to continue our work with more and more passion.”