Super Bowl Ads Sell for Over $4 Million
All Super Bowl advert slots have now been sold with some going for over $4 million for a 30 second spot.
Last year companies paid an average of $3.5 million for a half-minute spot and the event was watched by over 111 million viewers.
This year the whole of CBS is taking part in promoting the Super Bowl.
The network has put its telecasts headquarters in New Orleans’ Jackson Square and the sets will be used by 15 different shows from 9 different CBS divisions.
The shows taking part including the daytime show “The Talk” which will be broadcast from the city in the week leading up to the Super Bowl, the idea is to reach the Super Bowl’s large female fan base.
SBC Sports Chairman, Sean McManus, said “We’ve never done anything like this before.”
Shooting in Jackson Square also gives BCS the chance to highlight New Orleans’ recovery from Hurricane Katrina, this is the first time the city has hosted the Super Bowl since the storm.
AS a result there will be special programs including “New Orleans” Let The Good Times Roll” which will be hosted by trumpet player Wynton Marsalis on Super Bowl Sunday.