Online Gambling Group Sponsors new team with Manchester City
Until recently, the Mansion Group was the international betting partner and main sponsor of Tottenham FC. It had begun in 2006 with a £34 million sponsorship agreement that called for four years of sponsorship. However, following its completion, the Mansion Group has changed sides, now betting on Manchester City FC and choosing them as their international betting partner. This two-year deal, with the blue football team from the north of the country, is said to be valued around £3 million ($4.96m).
Manchester City FC has held the hopes of many, especially since its 2008 purchase by Abu Dhabi United Group. The investment by the Mansion group is looked at as a way to strengthen the club’s brand in the important Asian market. The group’s Chief Brand & Commercial Officer, Ian Cafferky said that the “Mansion Group is one of the fastest growing and innovative companies within the gaming industry. Having them on board as our new partner is an exciting prospect and marks a new commercial chapter for the Club.”
“Manchester City has huge ambitions and an ever growing international fan base, which makes Asia a key market for the Club. Renowned for its love of football, Asia has enormous potential for the future and we are delighted to increase our brand presence in the region.”
Mansion Group CEO Guy Gussarsky added that “With football a global game, we are looking forward to working together with the Club and helping both City and EPL fans worldwide to better enjoy their experience, using a number of new and exciting initiatives, and in keeping with the market-leading values that are at the heart of both of our organisations.”