The Racing Post Sold for $340 Million
Dublin-based investment firm FL Partners has paid an estimated $340 million to Trinity Mirror for that latter’s horseracing and betting publication, The Racing Post. The agreement includes the publication itself along with The Racing Post’s website and other betting business titles. Online sports betting is one of the most popular forms of online gambling and a publication which addresses the sports betting audience could turn into a real money maker. FL Partners is also planning several executive changes with former editor Alan Byrne to replace the Chief Executive Officer and the Editor-In-Chief.
The company expressed its deep feelings regarding racing and clearly stated its commitment to maximizing the potential of the business. While casino fans do not need current information about their favorite games and online casinos, sports betting fans do. Statistics and inside stories are crucial information for any sports gambling fan and the publication is a highly popular one. Bringing back the former editor will also benefit the publication. Instead of bringing an outsider to run things, FL Partners decided to use someone that already knows the publication and more importantly – knows the target audience of the Post.
The Racing Post is considered as ‘the bible’ for people into racing. It covers many branches of the sports and hosts bundles of useful information and data. Additionally, the publication deals with football, golf and all other sports. It’s an almost must have for any serious online sports fan. Checking things out before heading to the online casinos is always a good thing, and The Racing Post is an excellent place to start from. Be it online sports gambling, land-based horseracing wagering or any other form of gambling – read before you play. It will improve your odds at the online casino.