British Online Casino Sports Betting Operator to Back Rugby Club

After hearing about the soccer deals made be a few key online casino firms, comes news from the sports community regarding another contract – a British gambling group signed a promotional deal to sponsor a rugby team. Online casino sports books have realized that an official connection the world of sports will be beneficial to their online business, and will help them promote their online casino sports book better. On the other hand, sports teams enjoy the backup of a financial giant and both parties have their interests served.

The new contract will make Coral, one of Britain’s largest online casino sports book, a key partner of Premier Rugby and the Guinness Premiership. The agreement will stand for two years and will form a special relationship between the Middlesex Sevens and the online casino operator. The club’s shirts will undergo a re-branding process with the online casino sports book’s brand incorporated into the player’s numbers. The objective is to form a strong connection between the players, and their numbers, statistics and wagers.

The British online casino gambling firm is planning to launch a few special activities that will involve players from the team. Specific details will be announced soon. These kinds of events show the close relationship between the online casino sports book and the team, and make it easier for online bettors to associate the team with the online gambling site. Coral has developed a specific rugby-wagering website for online casino rugby sports betting, and special promotions will be offered for people looking to bet on Middlesex Sevens or rugby in general.