Online Casino Firm to Sponsor Italian Football
The failed deal between online casinos firm Mansion and English football club Manchester United made headlines last week. But in new sponsorship developments, online casino firm Bet and Win has announced a partnership with Italian football giants AC Milan. The deal will set the online casino operator up to become the main sponsor for the team and its logo will be featured prominently on the team’s shirts for the next four seasons for all international matches.
The online casino firm’s chief executive Manfred Bodner announced the deal, stating that Bet and Win’s objective is to become the online casino industry’s leading international brand. Bodner also pointed out that soccer is the most bet upon sport in the United Kingdom, which made the deal even more attractive for the online casino and sports betting firm. Thousands of potential new sports betting fans will be exposed to Bet and Win’s sports betting odds via a live stream on the San Siro Stadium’s displays during home games.
The deal between the football club and the online casino firm is arguably the most prominent of sporting sponsorships. AC Milan’s jersey sponsor has been seen by over 50 billion people in Italy and abroad. The online casino firm can rest assured that lucrative high profile publicity is guaranteed.