Online Casino Firm Sponsors Aston Martin Team
Following a number of high profile sponsorship deals featuring online casino firms comes news of a lucrative one between Aston Martin Racing and online casino operator Poker Stars.
The online casino firm has recently signed a deal with the motor company to sponsor its team competing in the American Le Mans racing event. News of the deal between the motor firm and online casino was made public shortly before March 18, when Aston Martin’s DBR9 racing cars displayed a special Poker Stars sponsorship logo. The race opened the 54th annual Sebring endurance race, the first in 2006 Le Mans series.
At a press conference before the event, James Turner of Aston Martin Racing stated that the relationship his firm has with the online casino operator offers much potential for growth. His sentiments were echoed by Dan Goldman, the online casino firm’s President of Marketing, who stated that the sponsorship deal marked a “bold new direction” for the company.
Poker Stars is based in the United Kingdom and has nearly five million registered casino players worldwide. The deal with Aston Martin follows in the footsteps of several prominent sponsorship arrangements made between online casino firms and international sporting bodies. Online casino firm 888 last year signed a lucrative deal with the World Snooker Championship, while Bet on Sports is the primary sponsor of a popular drag racing tournament.