Sports Betting Firm to Establish Online Casino

Following recent news of online casino firm 888’s intention to purchase a sports betting site comes the announcement from Bet Fair that it is about to join the highly competitive poker market. In a deal with online casino software developer Cryptologic, the sports betting site has stated that it intends to develop online casinos dedicated to poker within the next six months. The online casinos will be powered by the software firm’s WaterLogic poker technology and will offer fans a player to player poker experience.

The sports betting firm’s decision to launch its own online casino venture comes as no surprise to industry analysts. Bet Fair’s management team have expressed the desire to join the fastest growing gaming sector on the internet for some time, and the decision by several large online casinos firms to diversify their product range has indicated the time for seeking new markets is right. A spokesman for the firm has stated that online casino sites will naturally complement Bet Fair’s sports betting business and its partnership with Crytologic will help it gain instant access to a diverse range of casino fans.

The news of the sports betting firm’s foray into the world of online casino gambling follows recent news that one of its major rivals has also purchased three online casino sites and plans to offer a range of casino games in addition to its traditional sports betting business.