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Online Casino Operator Backs Snooker

Online casino sponsorship of other sporting events is on the increase. A recently publicized deal between online casino operator 888 and the World Snooker Championship has been received enthusiastically by fans of both online casino games and snooker. The World Snooker Championship concluded a traditional partnership with a tobacco company in order to enter sponsorship discussions with the online casino giant.

The deal between 888 and the World Snooker Championship is the latest in a string of mutually beneficial agreements featuring online casino operators. Many online casino companies are becoming increasingly aware that sponsorship along with an increased interest in the work carried out by charitable organizations generates positive publicity among casino fans and the public at large. Online casino site VIP Sports is one example of a company that has benefited greatly from its sponsorship of motor racing events, even winning new casino players from the legions of motor racing fans encouraged by casino sponsorship.

Under the terms of the agreement between 888 and the World Snooker Championship, the online casino firm has taken on additional sponsorship of other snooker related events in the United Kingdom, as well as being the major sponsor of the World Snooker Championship final. Traditionally held in the Crucible Theatre in Sheffield, the competition features 16 of the world’s top snooker players. In 2005 a record 7.8 million people watched the final televised by the BBC. This year advertising for the online casino firm will reach a wider audience than ever before, making the deal a highly lucrative one.

OCA News Editor

Christian Bright is a professional sports commentator with keen interests in football, tennis and horse racing. His experience in the reporting on professional sports makes him a key asset to OCA’s coverage of athletic events and matches.