Camelot Employs Roast To Improve National Lottery’s Online Presence

Camelot, the operator of the UK’s National Lottery, has employed the performance-led agency Roast in order to make it easier for people to find and play the various lotteries on offer.

Roast will be managing SEO for Camelot with particular focus on its recently launched GameStore brand which is designed to be the new home for National Lottery online instant win games and scratch cards. The head of digital commerce at Camelot, Gareth Moore, has said that the company wants to make the online journey as easy as possible for lottery players and make all the games easy to find and play.

Last year Camelot’s digital offering made significant contributions to National Lottery sales after major changes were made to the brand’s digital presence. The company is now hoping that Roast will build on this success and bring more players than ever before.