Premier Lottery to Rely on New Technology
When Premier Lotteries bid to become the next lottery operator in Ireland, they probably didn’t expect to have a PR battle facing claims that it overpaid for the license.Premier Lotteries paid the Irish Government €405 million for its license, more than €100 million more than the next closest bidder Gtech. As a result Equita Sim, which monitors the fortunes of Gtech’s Italian-listed parent, said that the deal was “likely to produce a very poor return for the winning consortium”.
Premier Lotteries has said that it will not comment while the terms of the license are being finalized, however, it is known that it is not happy with the assertion. According to sources the company will be defending its bidding strategy on the grounds that it expects to make substantial savings from a more efficient technology platform.
The operator will be rolling out a new network of ticket terminals within two years of taking over. However, it is not yet known what technology the company plans to introduce.
None the less Premier Lotteries certainly has its work cut out trying to make a profit from a business that has been suffering from several successive years of falling sales.