Caesars Entertainment Continues Fight Against Lawsuit
Caesars Entertainment Corporation is carrying on its fight against a 2013 New Jersey Superior Court ruling which ordered the company to pay out $5.2 million to thousands of people who had been sent potentially misleading “birthday cash” promotions a decade ago.Last week Caesars filed with the U.S. Securities and Exchange Commission which said that it intends to file an appeal and is seeking a complete dismissal of the case.
The case began when Debra Smerling, an East Brunswick, Middlesex County woman, visited Harrah’s Resort Atlantic City in 2003. She was hoping to redeem a $15 birthday voucher she had been given.
However, she was unable to redeem the voucher due to a number of restrictions on the promotion that were only explained in small print and as a result she decided to sue Caesars.
Seven years later, in 2010, a Superior Court judge in Middlesex County ruled that Harrah’s had violated New Jersey’s truth-in-advertising laws. The ruling meant that the tens of thousands of people who had received to the birthday voucher were entitled to $100 each in damages. This initially meant a total of $7.9 million to be paid out among 79,000 people; however, a 2012 court ruling reduced it to $5.2 million.