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Apple vs. Samsung Case Draws to an End

The battle between Apple and Samsung is drawing to a close as the two companies make their final arguments and leave the case in the hands of the jury.

The jury has started deliberating on the biggest ever patent infringement case which could see Samsung pay Apple up to $2.5 billion.

In their closing arguments Apple claimed that Samsung suffered a “crisis of design” when the iPhone was launched while Samsung countered that they were just creating what customers want, smartphones with large screens.

Apple is claiming that Samsung should pay them $2.5 billion for copying designs of the iPhone and iPad. According to Apple’s lead attorney, Harold McElhinny, since June 2010 Samsung has sold 22.7 million smartphones and tablets which make use of stolen Apple technology.

McElhinny said that Apple tried to reach an out of court settlement with Samsung but instead Samsung decided to make its own claim for $399 million against Apple for allegedly using Samsung technology.

Apple is also calling for Samsung to pull its most popular smartphones and tablets from the U.S. market.  Charles Verhoeven, Samsung’s lawyer, said that “Apple is asking what it is not entitled to, rather than competing in the marketplace, Apple is seeking an edge in the courtroom.”

According to Verhoeven, due to the state of technology most phone makers have designed simple-to-use products which have large, rounded rectangular faces.  He said that “it’s not against the law … to be inspired by your competition.” He called upon the jurors to reject Apple’s claim in order to preserve competition in the United States.

Alexander Poltorak, a patent expert, believes that the case will ultimately be decided by whether jurors believe that Samsung’s products look and feel like Apple’s. At present the sale of Samsung’s Galaxy 10.1 tablet computer is banned in the U.S since a ruling in June that they were “virtually indistinguishable”. The jury began deliberations on Wednesday and there is no telling how long it will take them to reach a decision.

OCA News Editor

Jenny McKinnley is OCA’s financial correspondent. After spending years on the trading floor in both NY and London, she offers insight from the inside out on world financial news and events.

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