Zynga Turns to Online Gambling
After a further two executives left Zynga last week it seems that they are putting all their faith in online gambling.
Zynga recently hired Maytal Ginzburg as Chief Operating Officer. Ginzburg is the former VP of regulated markets at 888 Holdings and she should prove to be invaluable as Zynga prepare to launch their first real-money poker game in the UK next year.
Online gambling is still illegal in most U.S. states with only Nevada allowing online poker.
However, there are efforts underway to change this and a number of states are thinking of following Nevada’s example.
The fact that Zynga hired Ginzburg suggests that they believe the market will open up and they want to be ready to enter it.
However, Zynga will face stiff competition from a number of well-known brands such as PokerStars and MGM Grand. Zynga’s big advantage is its developers; the developers have proved a number of times that they can design software which attracts gamers in large numbers.
The developers combined with Ginzburg’s knowledge of the online gambling industry give Zynga a good chance of becoming a major online gambling operator.
However, there are many hurdles to overcome on the way and they’ve taken a big gamble on U.S. gambling laws changing.