Greentube to Launch Social Mobile Casino for US Market
Greentube, the internet gaming provider, is launching a social casino in the US as part of its efforts to establish a player group in the region. The new ‘Greentube Pro’ service will allow land-based casinos to reach their customers via mobile casinos.Greentube’s plan is to launch a private-label social casino in order to boost player experience. The product has been labelled a “powerful player retention and acquisition tool.”
Greentube believes its product stands out due to its “altruistic” approach which results in a high level of player interaction.
Users of the platform will be able to enjoy games which are strongly linked to a particular land casino rather than generic casino games.
Casinos that sign up to Greentube’s service will be granted access to Novomatic’s portfolio of games and features which includes direct-to-player marketing.
Greentube’s president of market development in North America, Gabriel Cianchetto, said, “The future of gaming is all about engaging players where they live.” He went on to say that, “The success of today’s casino is dependent upon providing social casino gaming on the platforms where players already go to have fun – whether they’ve just left the casino or they’re playing at home, at work or anywhere in between.”