Mel B Terrorises London in Online Bingo Campaign
Former Spice Girl Mel B has become the face of a new £12 million advertising campaign for CostaBingo.com. The singer is starting in a Godzilla-themed advert where she wreaks havoc on London as she plays the online game.
When asked about why she agreed to do the campaign Mel B said, “Would I like to stand 200ft tall over London? Er, yes – of course I jumped at the chance! I’ve always had a larger than life personality, but this is a new level, even for me.”
Furthermore, it turns out that before becoming an international pop sensation, bingo was an important part of her life, “Where I grew up in Leeds, bingo was part of community life and a real Friday night ritual. Of course the bingo callers helped make the experience. I love performing to a crowd but have never been a caller; so it’s great for me to be part of the Costa Bingo fun.”
Costa Bingo was launched in 2009 and it claims to have “pioneered free online bingo games.” Every Friday night players at Costa Bingo can enjoy “Costa Crazy” a free bingo game with a £10,000 jackpot, the biggest of its kind in the UK.