888Ladies Completely Redesigns Bingo Offering
As part of its ‘You Make it Great’ campaign, online gambling site 888ladies has redesigned its bingo offering. The new 888ladies Bingo now has a new look, new features and a “fresh new attitude” as part of the operator’s attempt to revamp the brand.888 has decided to make the bingo offering more in line with its “consumer centric” and “entertainment-focused” visions. The decision was made after surveying customers at 888ladies and other online bingo players.
The new site has features such as the ‘Make it Great’ vote which allows players to express their online bingo preferences and there is also a new selection of casino games including slots and instant games available in the lobby.
The changes are accompanied by an advertising campaign which includes television adverts highlighting how women can make their 888ladies experience “great”.
Of course there are also a number of promotions available at the new site including no-deposit £888 Free Bingo rooms for new players, a £15,000 jackpot game and £500 Free Daily Bingo rooms.
Itai Pazner, senior vice president of 888’s consumer operations said, “The re-branding of 888ladies will improve the player experience and give them a voice, whilst retaining the essence of what keeps our players coming back.”