Betsson to Launch Real Money Casino iPhone App
The Swedish sportsbook and online casino company Betsson is set to launch a real money mobile casino app for iPhone and iPad. The app has been designed after changes in the App Store policy allowed real money gambling apps.The app will give customers access to both mobile sports betting and casino games on the go and Betsson believe it will create a number of new marketing opportunities for them as well as a superior customer experience.
Betsson’s CEO, Magnus Silfverberg, said, “The new app enables our operating subsidiary to regain the leading position within mobile development. We see that gambling via smartphones is growing rapidly and we are confident that Native apps are the form that the customers will choose in the future. Therefore, our subsidiary puts a lot of effort into this kind of development.”
The company is hoping that the app will help spread its influence across Europe, however, they will have to obtain licences for each country in which they hope to make the app available. Nonetheless, given the huge popularity of mobile betting, Betsson has significantly improved its position with the development of the app.