Activision Sees Drop in World of Warcraft Subscribers
Subscription numbers for World of Warcraft have fallen from 9.6 million at the end of the last year to 8.3 million despite a slight raise after the launch of Mists of Pandaria.
During a recent conference call the CEO of Activision Blizzard, Bobby Kotick, said that, “While we have had a solid start to the year, we now believe that the risks and uncertainties in the back half of 2013 are more challenging than our earlier view, especially in the holiday quarter.
The shift in release dates of competing products, the disappointing launch of the Wii U, uncertainties regarding next-generation hardware, and subscriber declines in our World of Warcraft business all raise concerns, as do continued challenges in the global economy.”
Kotick went on to say that then can slow down the decline in subscribers by “releasing new content more frequently”. However, he admits that they are expecting numbers to still be down by the end of the year but he says the company wants “to make it easier for lapsed players to get back into the game.”