Dennis Rodman to Feature in Video Games
The NBA superstar, Dennis Rodman, has teamed up with MX Digital, a leading game developer, to launch a series of online casino games. The Hall of Famer and actor can now add ‘video-game-star’ to his list of accomplishments.
Rodman said, “I travel a lot in Europe, so I knew online gaming was big business. I’ve wanted to get into this part of the gaming sector for a long time and this was a great opportunity.”
The Commercial Director of MX Digital, Ike McFadden, said “I’ve been following him through his whole career; the Detroit Pistons, San Antonio Spurs, Chicago Bulls and all the way to the Los Angeles Lakers. I’m thrilled to have a chance to work with a living legend. It’s a wonderful coup for us, and it’s going to be fun or him, and definitely fun for the players.”
Rodman recently appeared as a spokesman for a top European casino operator which resulted in the casino generating a record $1 million worth of bets following the promotion featuring the celebrity.
Rodman said that he loves “The interactive element of the games these days. Connecting with fans in a totally new way is what really got me excited about the project.”