Slot Machines Get a Celebrity Makeover
Celebrity endorsements are the new rage in slot machine advertising. Whilst casinos find it ever more difficult to catch potential players’ eyes with all-singing all-dancing slot machines, celebrity endorsed gaming experience seems to be the answer.
According to Mike Trask, spokesman for Bally Technologies (manufacturers of the Beach Boys slot machine), “there’s a level of celebrity that’s going to stand out even on that casino floor”.
The Beach Boys slot machine is now attracting players at the Broward County Hotel while Seminole Hard Rock in Hollywood is tempting gamers with a host of new celebrity, TV and movie inspired slots such as Deal or No Deal, The Hangover, Michael Jackson and CSI: Crime Scene Investigation among others.
Celebrity-themed slot machines have a number of selling points. Well recognised celebrities hold an international appeal and can be marketed abroad.
Gamers get a multi-sensual experience with an interactive edge – the Michael Jackson and Beach Boys machines play the artists’ music and videos while the CSI slot machine offers gamers the opportunity to solve crimes by playing the slot. Celebrity visits put the finishing touch to a perfectly tuned marketing strategy.