Betsson Releases First Mobile Social Sports App
Online casino operator Betsson AB has joined with the American social sports gaming company OneUp Games to create the first social sports app for mobile devices.
The app, MyFootball Connect, allows Betsson AB customers to player their friends in a bingo style game while live football matches are taking place.
The app can be found in the Apple Store and there are plans to launch Android and Facebook versions in the near future.
The game requires a combination of skill and luck and players can enjoy features such as achievements, leaderboards and live chat to provide the social experience.
At present it can be used with English Premier League matches but will soon be expanded to include other football leagues and tournaments from around the world.
The app is a demonstration of the growing trend where all forms of online and mobile gambling are combined into one product.
The trend is being driven by customers who are demanding one product to cover all their gaming needs. For instance, Betsson operates an online casino, poker room and sportsbook but will often run promotions that combine all three.