World of Warcraft Raises $2.3 Million for Sandy Relief
Players of the popular game World of Warcraft have managed to raise over $2.3 million to aid Hurricane Sandy victims. The money was raised last month by players taking on a quest in the game.
The company behind World of Warcraft, Blizzard, have said that the money will go towards supporting the American Red Cross’ Sandy relief initiative.
In November Blizzard announced that the money from every virtual pet “Cinder Kitten” bought from their pet store by the 21st December 2012 would go to the victims of Hurricane Sandy. The kitten cost $10 to adopt and was quickly being purchased by fans all over the world.
This is not the first time that Blizzard has helped out in disaster relief.
In 2011 the company donated 100% of the proceeds earned from the Cenarion Hatchline (another virtual pet) to Japan’s Earthquake and Tsunami relief efforts.
In the same year Blizzard auctioned off decommissioned World of Warcraft servers in order to raise money for St. Jude Children’s Hospital, the auctions raised about $330,000.
Back in 2009 the original Panderan Monk character was offered by Blizzard as part of a fundraiser for the Make A Wish foundation and helped the company raise a total of $1.1 million.